Раздачи :: Другое - АудиоКниги :: Филип Котлер - Маркетинг по Котлеру: Как создать, завоевать и удержать рынок / Бизнес / MP3 / Денис Жебелев / 2008 :: Комментарии
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- Залит20 октября 2009 в 11:57
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Ну мало-ли - бывает у оппонента эмоции аж через монитор видно, как закипает по другую сторону.
Привык до всего доходить своим умом.
Привык до всего доходить своим умом.
- 20 октября 2009 в 14:10 | Ответить
Не обижайся, за комментарий, 2003 год - это переиздание, а оригинал это когда книга выпущена первый раз. Знаю автора, как грамотного специалиста в данной теме.
- 20 октября 2009 в 14:05 | Ответить
Да при чём здесь адиозапись - сама книга важна, а запись могут и через 50 лет сделать. Главное оригинал.Может я английский не достаточно хорошо знаю, но в перечне не вижу название книги.
- 20 октября 2009 в 13:57 | Ответить
Хорошо бы и год издания книги знать. Похоже - это "сборная солянка" "Сделано в России".
Kotler, N. (2006), "Dear Phil: celebrating Phil Kotler's 75th birthday", Kellogg School of Management, Evanston, IL, p. 2.
Kotler, P. (1963), "The use of mathematical models in marketing", Journal of Marketing, Vol. 27 No. 4, pp. 31-41.
Kotler, P. (1965), "Behavioral models for analyzing buyers", Journal of Marketing, Vol. 29 No. 4, pp. 37-45.
Kotler, P. (1967), Marketing Management: Analysis, Planning, and Control, Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. (1970), "The future of the computer in marketing", Journal of Marketing, Vol. 34 No. 1,
'Kotler, P. (1971), Marketing Decision Making: A Model Building Approach, Holt, Rinehart &Winston, New York, NY (Revised in 1983 and republished by Harper & Row, with co-author Gary L. Lilien. Editions in Spanish and French. Revised in 1992 and republished by Prentice-Hall under the title Marketing Models with co-authors Gary L. Lilien and K. Sridhar Moorthy).
Kotler, P. (1972), "A generic concept of marketing", Journal of Marketing, Vol. 36 No. 2, pp. 46-54.
Kotler, P. (1973), "The major tasks of marketing management", Journal of Marketing, Vol. 37 No. 4, pp. 42-9.
Kotler, P. (1975), Marketing for Nonprofit Organizations, Prentice-Hall, Englewood Cliffs, NJ (Editions in German and Dutch. Renamed Strategic Marketing for Nonprofit Organizations and published with co-author Alan Andreasen),.
Kotler, P. (1979), "A critical assessment of marketing theory and practice", in Andreasen, A.R. and Gardner, D.M. (Eds), Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt, American Marketing Association, Chicago, IL, pp. 1-15.
Kotler, P. and Fox, K. (1995), Strategic Marketing for Educational Institutions, Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. and Kartajaya, H. (2000), Repositioning Asia: From Bubble to Sustainable Economy, Wiley, New York, NY.
Kotler, P. and Kotler, N. (1998), Museum Strategies and Marketing: Designing the Mission, Building Audiences, Increasing Financial Resources, Jossey-Bass, San Francisco, CA.
Kotler, P. and Lee, N. (2005), Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley, New York, NY.
Kotler, P. and Levy, SJ. (1969), "Broadening the concept of marketing", Journal of Marketing, Vol. 33 No. 1, pp. 10-15.
Kotler, P. and Zaltman, G. (1971), "Social marketing: an approach to planned social change", Journal of Marketing, Vol. 35 No. 3, pp. 3-12.
Kotler, P., Rein, I. and Stoller, M. (1987), High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead & Co., New York, NY (2nd edition published by NTC, 3rd edition published by McGraw-Hill, titled High Visibility: Transforming Your Personal and Professional Brand).
Kotler, P., Jatusripitak, S. and Maesincee, S. (1997), The Marketing of Nations: A Strategic Approach to Building National Wealth, The Free Press, New York, NY
Kotler, N. (2006), "Dear Phil: celebrating Phil Kotler's 75th birthday", Kellogg School of Management, Evanston, IL, p. 2.
Kotler, P. (1963), "The use of mathematical models in marketing", Journal of Marketing, Vol. 27 No. 4, pp. 31-41.
Kotler, P. (1965), "Behavioral models for analyzing buyers", Journal of Marketing, Vol. 29 No. 4, pp. 37-45.
Kotler, P. (1967), Marketing Management: Analysis, Planning, and Control, Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. (1970), "The future of the computer in marketing", Journal of Marketing, Vol. 34 No. 1,
'Kotler, P. (1971), Marketing Decision Making: A Model Building Approach, Holt, Rinehart &Winston, New York, NY (Revised in 1983 and republished by Harper & Row, with co-author Gary L. Lilien. Editions in Spanish and French. Revised in 1992 and republished by Prentice-Hall under the title Marketing Models with co-authors Gary L. Lilien and K. Sridhar Moorthy).
Kotler, P. (1972), "A generic concept of marketing", Journal of Marketing, Vol. 36 No. 2, pp. 46-54.
Kotler, P. (1973), "The major tasks of marketing management", Journal of Marketing, Vol. 37 No. 4, pp. 42-9.
Kotler, P. (1975), Marketing for Nonprofit Organizations, Prentice-Hall, Englewood Cliffs, NJ (Editions in German and Dutch. Renamed Strategic Marketing for Nonprofit Organizations and published with co-author Alan Andreasen),.
Kotler, P. (1979), "A critical assessment of marketing theory and practice", in Andreasen, A.R. and Gardner, D.M. (Eds), Diffusing Marketing Theory and Research: The Contributions of Bauer, Green, Kotler, and Levitt, American Marketing Association, Chicago, IL, pp. 1-15.
Kotler, P. and Fox, K. (1995), Strategic Marketing for Educational Institutions, Prentice-Hall, Englewood Cliffs, NJ.
Kotler, P. and Kartajaya, H. (2000), Repositioning Asia: From Bubble to Sustainable Economy, Wiley, New York, NY.
Kotler, P. and Kotler, N. (1998), Museum Strategies and Marketing: Designing the Mission, Building Audiences, Increasing Financial Resources, Jossey-Bass, San Francisco, CA.
Kotler, P. and Lee, N. (2005), Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Wiley, New York, NY.
Kotler, P. and Levy, SJ. (1969), "Broadening the concept of marketing", Journal of Marketing, Vol. 33 No. 1, pp. 10-15.
Kotler, P. and Zaltman, G. (1971), "Social marketing: an approach to planned social change", Journal of Marketing, Vol. 35 No. 3, pp. 3-12.
Kotler, P., Rein, I. and Stoller, M. (1987), High Visibility: The Making and Marketing of Professionals into Celebrities, Dodd, Mead & Co., New York, NY (2nd edition published by NTC, 3rd edition published by McGraw-Hill, titled High Visibility: Transforming Your Personal and Professional Brand).
Kotler, P., Jatusripitak, S. and Maesincee, S. (1997), The Marketing of Nations: A Strategic Approach to Building National Wealth, The Free Press, New York, NY